4 Tips for Managing Your Online Reputation
Secrets from a RentJuice whitepaper.
Posted by: RET Staff
Gone are the days of high school when your “reputation” was built with whispers and torn slips of binder paper. These days, you’re a professional adult, with a very different set of rules to follow for reputation management. True, word-of-mouth is still important in real estate, but you simply cannot ignore the Internet, where more and more people are looking for an agent/broker.
Today, we bring you some highlights from another great whitepaper by RentJuice. The full whitepaper, “How to Manage Your Online Rental Real Estate Reputation,” is also available to download for free. Although RentJuice is a rental expert, their tips are certainly helpful for those of us selling properties as well.
Here are 4 of their tips for managing your reputation online:
1) Begin by giving your reputation a boost.
Don’t have anyone talking about you online yet? Start a conversation yourself! How do you do this? RentJuice suggests:
- Launching a blog. This will help establish you as an experienced professional. Frequent posts can help develop a “personality” and move your blog up in search engine rankings.
- Creating a LinkedIn profile. There are benefits to each of the social media sites out there. But the folks at RentJuice point out: “If you’re going to start any social media presence online, it better be a professional one if you want to generate business.” This excellent point leads you directly to LinkedIn.
- Starting a Yelp business account. First, start or claim your business. Then, direct your customers to this page and encourage them to leave a review. The truth is that consumers trust other consumers and will give greater credence to consumer-generated reviews.