4 Steps to a Perfect Elevator Pitch

Emily Williams
Published: 10/24/2011
Posted by: RET Staff

Start-ups and inventors are very familiar with the phrase “elevator pitch.” Even as a REALTOR®, you should be too. After all, an “elevator pitch” is really as simple as the answer to this question: “What do you do?” It’s a 30 second summary – not just of your profession, but what sets you apart in it. Perfect this, and you’ll be gaining a valuable tool in growing your business.

So, how do you begin crafting your elevator pitch? Here are a few simple steps that can help you get there.

1. Identify your target audience.
2. Pinpoint the needs/desires of your target audience.
3. Explain how you can help your audience achieve their goals.
4. Provide an example of your success.

Lets go over each of these in depth.