4 Lead Generation Sources: Which Should You Budget for in 2014?
We weigh the pros and cons of commonly used online lead sites
Posted by: RET Staff
In December, we explored how Virtual Office Websites (VOWs) can be used to generate leads. There are many more sources for online leads, though, so we're kicking off the New Year by taking a broader look at our options. After all, now's the time when many agents and brokers turn budget- and process-minded, and examine what is working for their business and their budget.
Some sources, like social media and Craigslist, only require an investment of time and motivation. But at the start of a new year, many real estate pros are more concerned about paid sources of lead generation and where--or if--they fit into their annual budget.
With that in mind, today we're going to take a look at four different sources of online lead generation. Each will be evaluated according to cost, time and effort, and quantity of leads.
Custom or DIY Websites
Do-it-yourself websites come in all shapes and sizes. They can be anything from simple Wordpress sites to full-blown custom designed web destinations. Some who take the DIY route plug-in a third-party IDX search like Diverse Solutions to their site, or use only an MLS or association provided search widget.
Others provided limited or no search capability. This is not necessarily a bad thing, however. I'm particularly fond of this website for local brokerage the Davies Company. Why? Because it's clean, uncluttered, and makes it easy to find exactly what I need. There's no sense of being overwhelmed by property search options or other features--a feeling many generic template sites often convey.