Guest Contributor
Published: 08/09/2012
Posted by: RE Technology

Karli Larson of ePropertySites says:

You've heard it before: if you don't have an online presence, you're missing out on potential business. Even the most technology-averse agents have resigned themselves to this new reality and created a website. But the Internet is constantly evolving, and your online presence needs to keep up. If you're relying on the website you created two years ago (and haven't updated since!) to accurately portray your personal brand to clients, you might actually be hurting your brand reputation rather than helping. Here are three simple ways you can make sure your personal brand is presented positively and professionally online.

Step 1: Regularly update your website.

A great real estate website has three main components: current listings, an updated calendar, and correct contact information. Make sure you have a section on the main page that prominently displays your listings. ePropertySites provides you with a property widget that can be installed on any page of your site and updates automatically to keep your property information accurate. If you don't have a calendar displayed on the main page of your site that shows upcoming open houses and community events, create a message section that you can update frequently. Websites with new content are not only seen more favorably by Google, but will keep clients coming back to stay updated on current events.

Your contact information and links should be reviewed regularly to make sure the info is accurate and the links are unbroken. Fix any outdated information or broken links the moment you notice them to ensure your site continues to be a reliable resource for clients.