3 Ways to Improve Your Facebook Real Estate Ads (and Increase Results)
By Chris Leo on the Leading Agent blog
Posted by: RET Staff
Any marketing platform requires some "time in the saddle" and getting used to in order to squeeze out the maximum results. Because your job is selling real estate, and not becoming a "Master of Everything Marketing," it stands to reason that you might feel that Facebook is either a poor source of quality leads, or perhaps a total waste of time altogether.
These are conversations we have with clients and prospective clients that are seeking help with Facebook advertising all the time. The reality of the situation is that in just about every case we come across, it isn't the Facebook advertising platform that is falling short of expectations. It's not utilizing the platform properly that is causing these agents to see results that are less than what they are looking for.
With that in mind, today I wanted to share with you three common things we find Realtors® are not doing correctly with their Facebook ad campaigns—and how to fix them:
1. Make Sure You Are Targeting the Right Group
This one is an obvious one, correct? One might think so, in the beginning—but what we've found is that all too often, Realtors® are incorrectly targeting their core demographic. Here are some basic things we see go wrong:
- They are running an ad to get seller leads, but forget to specify that they want only to target people that own homes
- They are too narrow in their scope of who they want to market to, making it nearly impossible for them to get a decent enough group of prospects on their sites, and convert leads to clients
- They think that it is better to go after everyone instead of picking a demographic, thus watering down the effect their ad will have on people that see it.