18 Tips for an Awesome Real Estate Listing Presentation
By Luke Montgomery on the TouchCMA blog
Posted by: RE Technology
This is the first in a series of articles from TouchCMA that offers a total of 56 tips for better listing presentations.
That's how much time it takes to make a first impression. As an agent, your first impression has to be fantastic in order to convince a seller to list with you. Proper planning and preparation will gain you an edge over the competition and earn your potential seller's business.
In this post, you will find an extensive list of tips to help you stand out, look great and increase your chances of winning a real estate listing.
Do Your Research
1. Learn everything relevant that you can about the listing property and seller. Check tax records for details on the property. You should also try a simple Google search to see if your potential client maintains an online presence on sites like LinkedIn or Facebook.
2. Drive by the property to get a sense of the neighborhood and snap an image for the presentation. Unless the property has been listed in the MLS before, you will need a subject property photo to enhance your CMA.
3. Check and see if the property has sold and in past MLS records. Make a mental note of previous pricing trends.