15 Real Estate Resources That Will Help You Sell More Homes in 2017
By William Harris on the HomeSpotter blog
Posted by: RET Staff
If you want to get ahead of the competition and thrive as a real estate agent for the next 12 months and beyond, you have to be willing to put some time into putting together a strategy for the year ahead.
One of the best low-stress ways to ease into planning for 2017 is to spend a few hours here and there exploring resources that relate to your industry and profession.
To help lead you in the right direction, I've collected 15 great actionable resources that you can learn from and apply to your business in order to sell more homes in 2017.
Real Estate Trends
You can't be an effective real estate agent without keeping up with the latest changes and trends affecting your industry. It's the same for any type of profession—you need to understand how the market is changing, what your potential customers are looking for and in need of, and what you need to do to differentiate from the competition. As you plan for the next 12 months, here are five trends to consider:
1. The Market Will Continue to Improve. According to the New York Times, buyers purchased single-family houses at the annual rate of 654,000 in 2016, the highest rate since October 2007. In the article from the Times, The Housing Market Is Finally Starting to Look Healthy, journalist Neil Irwin highlights the improvements that we've been seeing and experiencing in the market over the past seven to eight years. The article provides some great statistics and charts that can help you better understand where the market is likely heading in 2017.
2. Drones Are Coming. Drones aren't necessarily new to the real estate market, but they will become a lot more prevalent in 2017 due to some changes announced by the FAA earlier this year. In an article from Autelrobotics, titled The Complete Guide to Drones for Real Estate, author Andrew Hansen highlights some impressive statistics. He writes,
Annual commercial drone sales are expected to reach 2.5 million units in 2017, an increase of more than 300 percent over 2016 estimates. Real estate is projected to be one of the largest industries to capitalize on drone technology, as experts predict it will account for 22 percent of total commercial drone use by 2020.
As you already know, listing photos and videos are becoming an increasingly important part of connecting with potential buyers. Buyers today want as much information about a home as possible before they step foot through the door. It's your job as a real estate agent to collect and present them with that information. This article will help you understand what you need to do to invest in drone technology as a real estate agent in 2017.